Paradise Pool and Spa


80 West 14th StreetAvalon, New Jersey 08202-2323     Call 609-313-0300

Customer Comments: Excerpts from letters…

Dear Rich;
We just wanted to take the time and say thank you. After 10 years, you have become more than just the owner of Paradise Pool. You feel like part of our family. Your dedication and attention to each and every one of your customers goes above and beyond. You are always just a phone call away. No matter what the day of the week, or the time, you are always there when we need you. We are truly blessed to know you and greatly appreciate all the time, care, concern, and excellent service you provide to us, and everyone we know that has a Paradise Pool, and that’s half the neighborhood!We still get compliments on our pool after all these years. We continue to rave about your company and everyone that you have working for you. We will forever recommend Paradise Pool.
Sincerely; John and Jenn Dunner; Glassboro, NJ

To whom it may concern:

Rich DeMarco is the consummate professional, with superior technical
knowledge and attention to customer service, in planning, executing,
construction, and maintenance during construction and long after the pool
is installed.
He is quick to return phone calls and stop by when needed. Any time
something needed attention, we never waited more than a day or two.
Rich continues to provide regular, valuable advice about maintenance,
especially regarding chemicals and testing.
We are very happy with our relationship with Rich, and highly recommend
Paradise Pool and Rich DeMarco.

Jeff Pickens; Turnersville, NJ

Dear Rich,

My wife and I have always wanted an in-ground pool, so I obtained
numerous quotes and spent hours on the internet reading about pools.
When I first met Mr. DeMarco, he impressed me as honest, knowledgeable,
and professional. Mr. DeMarco built a beautiful pool for my family at a
competitive price using higher-quality components than his competitors,
and he was present—out in the yard, in the mud—for each phase of the
construction. Mr. DeMarco truly cares about the finished project and his
customers. I could not be happier; in fact, feel free to ask Rich for my
phone number.

Jim Papeika
Atco, NJ 08004

Dear Rich;
Having purchased a home that needed a lot of attention, to bring it up to our standards, we needed to call upon several Contractors. We can truly say that you went up and above our needs. You presented our options, and once the job was started, there was no delay in getting to the finished pool product.
You were always available to answer any question and made house calls when necessary. We cannot say the same about the other Contractors.
We love the new pool and look forward to enjoying it with our grandchildren for many years to come.
Respectfully; Bob and Mary Foster, Mays Landing, NJ

To whom it may concern;

I am more than willing to write a review of my experience with Rich and Paradise Pool and Spa. If I had to do it all over again, there is no pool company I would choose over Rich and Paradise. I am familiar with many pool companies in the area, and most of them aren’t known for having great reputations.

Paradise was a local company that I hadn’t heard of, but my wife and I enjoyed our meetings with Rich so much that we felt we should use him. Rich was willing to do whatever we wanted, and he had insightful feedback all along the way. Rich was readily available no matter the day or time. He was on site when he said he would be, and even when we didn’t expect him.

He was genuinely concerned about the process going smoothly, and being done exactly right.

We elected to save money and fill our pool using our well-water (NOT RECOMMENDED). This is the only thing I would have done differently, but it was not Rich’s decision or advice. Anyway, Rich was constantly visiting our pool to get the water right, and we could see the genuine concern it was causing him.

That’s how we knew Rich was the right choice. He is an old fashioned business man who can be trusted, not only to do what he says, but to go above and beyond. So refreshing.

I’m in the landscape business, and I can tell you that when it comes to liner pools, I will recommend Rich every day of the week, twice on Sunday.

The whole process was enjoyable and that is rare when it comes to home improvement projects. I will always be an available reference, and will give my recommendation gladly!

Thanks Rich for being an absolute pleasure to deal with.

Mr. and Mrs. Saioni; Goshen/Cape May Court House, NJ

Dear Rich;

We would like to take this opportunity to thank you for all of your hard work and dedication you put into providing us with our dream pool. We had a few pool companies provide estimates, but they could not give us the exact image or personal dedication that your company was able to provide us with. Your attention and care from start to finish exceeded our expectations. Any question or concern that we had was addressed right away without any hesitation.

From one business owner to another, your work, personality and professionalism is what makes your company exceed above your competitors.

We could not be more pleased in choosing you and your company to be a part of our family! We look forward to seeing you in the spring to open our pool so our family may enjoy another wonderful summer.

Mr. and Mrs. Bennett; West Deptford, NJ           PS: Please feel free to use our pool as a reference!

Hey Rich,
Everyone who sees our pool loves it, and we recommend Rich to everyone.
There aren’t enough superlatives. From start to finish, Rich guided us to
build the best and most beautiful pool for our home. He never tried to
oversell, he honestly told us what it would cost and how long it would take,
and we’ve never seen anyone pay more attention to us, our project, and
continued service. When he’s done, you will call this man a family friend –
how many times can you say that for anyone in the construction business?
Tom & Ioanna – Cape May

Hi Rich
What can I say: Paradise Pools, owner Rich DeMarco, is the best of the
best. When looking for a pool contractor I would not go any further than
Paradise Pools. Paradise Pools was recommended to us by a friend and Rich
and his team met every expectations that we could have imagined. He is
always a phone call away; even after 6 years. He made building a pool a
dream come true without the headaches. We would recommend Paradise Pools
to anyone.
Take care Rich. Will be in touch.
Dawn  and Anthony Lovell; Glassboro

Dear Rich,
I am writing to thank you, and your staff, for your stellar
work and continued service on our pool. My wife Laura and I are constantly
bragging about how much we love and enjoy it. We recommend you to all of
our friends who may be considering installing a pool. Over the years I
have had numerous questions (not always the brightest) when it comes to
upkeep and maintenance of the pool. And you have never hesitated in your
response with prompt and immediate service. In these times of sub par
quality in most businesses that I deal with, yours is one that has the
highest level that I’ve seen in a long time! Five out of five stars. Keep
up the great work!
A customer for life.
Ray Owens; Glassboro

We have had the absolute best
experience working with Rich DeMarco and Paradise Pool for the selection,
installation, operation and maintenance of our pool!! From the very
beginning Rich took his time working with us to select the pool that was a
great fit for our property and our use. He did an incredible job working
with our other contractors to coordinate the pool installation with the
hard scape and landscape installation, the electrical work and township on
obtaining the permit. We have continued to have Paradise Pool open and
close our pool every year and the level of service is second to none.
Rich is always available to answer maintenance and upkeep questions that
have proven to be so valuable in our enjoyment of our pool. We are so
glad we found Paradise Pools and plan to continue to use them for years to
come. All the best,
Rob and Annie Malone-Wildwood Crest

To All;

We are happy that we chose Rich and Paradise Pools to install and service our pool. Rich delivered, and was here when he said he would be. He said we would be in our pool by Memorial Day and we were! (THIS IS NOT WHAT WE HEAR FROM OTHERS).
That was about 5 years ago.
Looking back over the past few years, what we are most grateful for, is how Rich gave us his personal cell phone number. If we have an issue or question, it doesn’t matter what the day or hour, Rich is there to help!
Rich really wants your backyard to be your Paradise.
He takes pride in his work, and it shows. He wanted us to be satisfied and happy, and we are!

Ray and Mary Beth DeCredico
Seaville/Ocean View, NJ

Paradise Pool and, LLC has received a new rating from HOME ADVISOR.

Rating ★★★★★5.0
Date Approved 01/30/2018
Reviewer Wendell W.
Reviewer Location Hammonton, NJ
How You Know Them They hired you
Their Review Our 16 x 34 inground salt-water, vinyl-liner pool with heater was installed by Paradise Pool and Spa October 2016. We were completely satisfied with the installation, workmanship, warranties, and level of care provided. The material and equipment used were of highest-quality !. We were very impressed with the construction of the powder-coated galvanized steel pool walls for durability, scratch resistant, and corrosion resistant protection. To us, this feature was a superior design over the typical galvanized steel wall thus avoiding future headaches!. Rich DeMarco (owner) was personally involved in all phases of construction. He also provided us with his personal cell number in the event we had questions and/or concerns during or after construction. When we called, all questions and concerns were answered promptly and completely. Overall, Rich exemplified professionalism at its best. We highly recommend Paradise Pool and Spa for your new pool.
Wendell and Yolanda Wilson Hammonton NJ

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Rich DeMarco (owner) was personally involved in all phases of our pool construction. He also provided us with his personal cell phone in the event we had questions or concerns during or after construction. When we called, all questions and concerns were answered promptly and completely. Overall, Rich exemplified professionalism at its best.
We highly recommend Paradise Pool and Spa for your new pool.

Mr. and Mrs. Wilson
Hammonton NJ

Paradise Pool and, LLC has received a new rating from HOME ADVISOR.

Rating ★★★★★5.0
Date Approved 01/29/2018
Reviewer Mr. & Mrs. Dempsey
Reviewer Location Ocean View, NJ
How You Know Them They hired you in 2015
Their Review Great job, Rich was always present throughout the process. 3 years later, whenever I have a question or concern he continues to provide excellent customer service. Rich genuinely cares about the quality of his work and his customers. We may have paid slightly more to use Rich but got that back in customer service and quality!


My wife and I had been shopping around for a pool installer and were
getting frustrated with the inflexibility, lack of response, and inflated
pricing we were receiving. Thankfully, some friends referred us to
Paradise Pool and Spa. I contacted Rich to schedule an appointment and he
was at my home the very next day. Rich is professional, friendly,
responsive and most importantly honest. My wife and I felt his pricing was
both fair and competitive. In addition, all the fears and concerns I had
about installing a pool were discussed and addressed. Rich and his team
built us an amazing pool in just over a couple weeks. Rich was on-site
throughout the entire project and constantly communicated what was
currently happening and what to expect the next couple of days. His team
showed up on time and worked hard from beginning to end. I highly
recommend Rich to build your pool. All of my expectations were met and
exceeded. He is truly and expert in his field. If I ever build another
pool, I would definitely hire Paradise Pool and Spa again.
Mr. & Mrs. Getz
Swedesboro, NJ

To whom it may concern,

As one who has been in Construction my entire career, all I can say about the pool Richard put in for us is GREAT JOB START TO FINISH!!!

Aldo & Mary Turzo
Middle Township, Cape May County, NJ

Well, six years later and you still stand by your customers! Thank you very much for your prompt response to my issue! You are “Old School” with your business – something that you can’t find today -something I appreciate!
Thanks Again
Angela Menaldi, Sewell, NJ

yelpI finally gave in to my family’s request for an in-ground pool this summer and, now that the entire process is over, must comment on the company we used and its owner/operator, Rich DeMarco. We started by checking out all the major companies, the ones you have heard of, the biggest names, to get pricing and ask questions. After a few stops, I decided to go on-line and look at the reviews for these companies. What I found was quite disturbing. One horror story after another of poor workmanship, unprofessional conduct, failure to stand behind the products and poor quality equipment. It almost stopped our project before we got started. I then put the search terms “best pool company of South Jersey” in and up popped Paradise Pool and Spa of Avalon, NJ,, owned by Rich DeMarco. I was astounded when review after review raved about the quality of this company’s work and, more importantly, the integrity of the owner. I was not expecting what I read. Based on what I read, I did not hesitate to hire this company to install our pool at my home in Cherry Hill. I have waited until the pool was completed, approved by Cherry Hill and closed for the season before writing this as I wanted to comment on all aspects of the experience. I can now add my review to those I read on-line, with confidence. First, my heartfelt thanks to Paradise Pool and Rich Demarco and his workers for a great job from start to finish. In addition to his many years of expertise, his extensive knowledge of the products and the pool industry overall, Rich brings the intangibles of dependability and honesty that you pray for as a customer when starting a large project such as this. This man shows up when he says he will, keeps a tight schedule and keeps his word when it comes to costs. He provides his customers with his personal cell phone number from day one and he answers it when you call. Anyone who has dealt with contractors of any kind knows how valuable this is. Rich patiently answers all questions and quickly addresses all concerns along the way. He is personally on the job as it proceeds so there is no chasing after him or questioning his commitment to completing the work in a timely fashion. His hands- on involvement ensures the success of the project. He also connected us with the other contractors necessary to complete the project, from electricians, plumbers, concrete suppliers, fence installers and landscapers, all of which provided us with high quality work. The finished product turned out even better than we expected. In all, a project that appears to have been a nightmare for so many turned out to be an unexpected pleasure for us, thanks to Paradise Pool and Rich DeMarco. Thanks Rich for a wonderful job.
Clark Pease, Esq., Cherry Hill NJ

Dear Rich,
I just wanted to thank you for our beautiful pool that you built for us this past season. You and your crew did an incredible job from start to finish and we couldn’t have asked for anything better. Rich, from the first day I called you to come out and take a look at my yard, all the follow-ups, visits, questions I called you with (at any time of the day or night), to the finished project, you were wonderful. You were always right on top of things and never seemed bothered by any questions or concerns I had. During the building process everything went so smoothly thanks to you. You were on the job site everyday and that meant a lot to us.
As you know, I have friends and neighbors who had their pools put in prior to mine. Not one of them comes close to our pool. I have seen buckled liners, cracked concrete and overall poor construction, and heard about bad customer service with the “other” companies. None of this applies to you. All the equipment you built our pool with is top notch as well as the craftsmanship. You really went above and beyond.
We enjoyed our pool immensely this past summer and I’m sure we will for years to come. I have wanted a pool in my yard all my life and you made one of my dreams come true. My family and I love it! Our backyard is now complete, pool and all, and is great for entertaining!
Rich, again, thank you for everything. Anyone considering putting an inground pool in should not even waste their time with anyone else. They should go for the best, and the best is you! I will definitely recommend you to anyone I know.
Thanks again and take care!
Best wishes,
Robert and Joanne Dua, Williamstown, NJ

Dear Rich and Staff,
What can I say Rich? You and your guys did a great job to say the least ! There’s not one thing about you and your company that I was not happy with, from the beginning to the end. You were very helpful and knowledgeable about your product and designs, with quality always being your utmost importance. From the frame of the pool to the brushes on the vacuum, you always supplied a good product. You also gave a start date and stuck by it (weather permitting).
The most impressive thing though was how you started my pool and only worked on my pool until it was finished. You personalized my pool and made me feel a sense of importance and that I was not just another pool installation. Your experience and love for you trade is very obvious in the quality and final product. Each day you were there making sure everything was going smoothly.
Not only did you bless me with a wonderful pool, I believe with you great personality and humble spirit, willing to go over and above what was required of you, I have made a good friend. You are more than just a pool company and I could not say enough of you and the guys.
All you hear are horror stories about pool installations and the wait and problems. My experience with you company is the total opposite; nothing but good things to say.
Another thing is that when I have a question with chemicals or the filter system, you are always there, willing to give me an ear, then the solution. I’m forever grateful and pray that the Lord will bless you and your business this coming year. Feel free to use me as a referral.
God Bless you and the guys,
Steve Davis, Turnersville, NJ
Davis Landscaping: 856-875-8718

Dear Rich,
I wanted to take a minute and write you a quick note of thanks for the work you did in completing our pool.
The quality of your work, your commitment to keeping the project on time, as well as not charging us for any additional “hidden charges” during the installation re-inforced our original decision to choose you to build our pool. We enjoy our summers so much more now with the pool.
Thanks again.
Martin and Christine Roselli, West Deptford, NJ

Dear Rich,
Thank you so much for all your help, dedication and assistance in making sure we have a successful summer in our pool. It’s nice knowing that your personal touch and interest is always available no matter how big or small a problem and/or concern may be.  It’s just simply nice knowing that you are the one we contact, no middleman.  Once again, Thanks!  Everybody loves our pool!
Lola and Jim O’Rourke,  Williamstown, NJ

Dear Rich,
I know it’s been 3 years since you built our pool and I have been procrastinating on writing this well deserved reference letter.
First, I was in the process of contracting a landscaper to cut down the trees in my backyard when he asked me if I was getting a pool. When I confirmed his question and told him that I was going to sign the paperwork the next day: he immediately asked me if I’ve heard of PARADISE POOL. Then he proceeded to tell me about the pool he purchased from you, and how honest you were…no nonsense talk and how great of a job you did with his pool. You were equal to or a little less in price that the builder that I was going with. He begged me to give you a call before I signed the paperwork. What sold me on calling you was how he spoke about your availability to him while his pool was being built. Whenever he had a question, he would pick up the phone and call you, and you would answer or return his call right away. No matter how minimal the question was, you were always there.
I called you that night (in November) and you came over the next day. My wife and I were sold on your honesty and no nonsense talk. Also, you gave us a firm date + or – 3 days when you were going to start our pool, and a completion date; which the other company that I was going to go with, couldn’t even give us a roundabout date when they were going to start, let alone finish.
What closed the deal with you and PARADISE POOL, was not price, but that you assured us that whatever question we had, we could call you anytime, and that you gave us your personal cell phone number and that you would be there through the whole building process. That’s exactly what the landscaper had said. Needless to say, he also got the contract to cut down our trees for the pool.
You started building our pool 1 day ahead and you finished right on time, and I’m sure it would have been done even sooner if it wasn’t for the bad weather. Everyone that worked building our pool was very professional, courteous, and did more work without being asked. Also, no additional fees, and like you said, you were there through the whole process and always returned our phone calls.
Well Rich, it’s been 3 years and my wife and I still call you with any questions we have pertaining to the pool. We recommended you to a friend in Pennsauken 2 years ago, and she also had a great experience, and we will continue to recommend you if we hear of anyone that is going to purchase a pool.
With this letter I am enclosing a couple of pictures of the pool with the landscaping that my wife has done, and we give you our permission to use us as a reference and use our pool as a sample of your work to future customers.
Thank you
Jose and Priscilla Garcia, Sicklerville, NJ

Dear Rich,
I’d like to take this moment to once again thank you for my beautiful pool. You are such a genuine, considerate gentle-man. It was great doing business with you.
As I brag to everyone, you are the “boutique” of the pool industry. One on one, from the start to finish & hands on! I’m confident to say that the owner of any competitor of yours would never be a part of the pool process as you were, and still are!
Your continuous concern for our satisfaction is deeply appreciated. Very refreshing to meet such a quality businessman who truly cares! Wishing you all the best! God bless you and your family! Take Care
Giancarlo and Toni DeCotiis, Sicklerville, NJ

Hello Rich!
I wanted to take the time to tell you how pleased I am with my new pool. My family really enjoyed the summer with the new pool and I enjoyed the fact that it was everything I dreamed of. You did such a nice job and the pool looks fantastic. Everyone that sees it has to comment on how nice it looks and how great the workmanship is. I would highly recommend Paradise to anyone thinking of having a pool installed. Thanks again, for making my dreams come true!
Diane Pileggi, Turnersville, NJ

Dear Rich,
We would like to thank you for the great job you did installing our pool. It was a pleasure doing business with you and we appreciate the fact that you have helped us along since the installation. It is hard enough to get most contractors out to give you an estimate and complete job, let alone follow up on the job after it is done. I have already recommended you to a coworker and a relative. Keep up the good work.
Rich & Joanna Nixon, Berlin NJ

Hi Rich,
We are more than pleased with our pool, and have been enjoying it with our families since it was built in 2004. We really appreciated the fact that you were there every step of the way during construction. Also, you have always been there for us with any problems or questions we had after the pool was completed. That is why we referred you to our friends, the Di Renzo family. I know that they are very happy with their pool as well.
Happy New Year, and the best of luck in 2009!!
Karen and Nick Cella, Sewell NJ

Dear Rich,
I wanted to thank you for the excellent work you did installing our pool. You were here when you said you would be and you stayed with the project until it was complete. I can’t tell you how happy we are with everything about the pool. Comparing our pool to some of our neighbor’s pools from other pool companies, the material and parts you use are far superior. I would and have recommended your company for anyone looking to get a pool.
Thank you
Mark Dean, Sewell NJ

Dear Rich,
This will be our 4th year with our Paradise pool. I can honestly say that we have not had a single problem. I wanted to thank you for taking good care of our friends across the street.
They also love their Paradise pool. It’s always scary when you refer a contractor to a friend, but we have the confidence in you, and that you’ll take as good care of our friends as you did us.
I think that was our third referral! The Uibels, the Murphy’s, and the Dunner’s, and they all love Rich and their very cool pools! Please feel free to use us as a reference anytime!
Bob & Sue Hall, Glassboro, NJ

Dear Rich,
Your workmanship and complete customer service has given us days and days of pleasure in our pool. Thanks for a job well done.
Chas Tramo, Sewell, NJ

Dear Mr. DeMarco,
On behalf of our elementary students here at Cape Christian Academy, I want to thank you for your special donation of white sand to our playground.
The children enjoy the play area very much and a softer cushion on which to fall is much safer. Once again, your time and donation to our school and its students is greatly appreciated.
Yours for Education,
Carl M. Dennis, Administrator
Cape Christian Academy, Cape May Court House, NJ

Dear Rich,
We would like to take the time to Thank You for the building of our beautiful pool. It was truly a great experience form the very beginning working with a wonderful and committed man. The dedication and commitment shows in the quality of work that you do. We have recommended you to many of our friends so that they too can have the pleasure of working with you and enjoying such a wonderful pool. Please feel free to use us as a reference anytime.
Thanks again,
The Dunner Family, Glassboro, NJ

Dear Rich,
Barbara and I often talk about you especially at this time of year when we use the pool. We remember how fortunate we were to have you as the contractor for the pool and how you patiently and with integrity helped us through this major undertaking.
I am writing this after seeing some of the really nice letters that you have on your website and want everyone who reads this to know that it is all true in our experience.
We hope you are well and will be in touch soon.
Barbara and Edel Berman, Yardley, PA

Dear Rich,
Cindy, Eric and myself thank you for a wonderful summer experience. To have a dream come true; open my back door; walk out; and jump in my beautiful pool is a joy to behold.
The training you gave me on chemicals, cleanliness and proper usage of pump, heater, and cleaning techniques have been helpful.
Everyone who came over stated “What clean water you have!” I also need to say how nice the full canvas cover looks and works to my advantage.
Also Paradise Pool does beautiful work. Aesthetically this pool will sell itself!
Thanks Paradise Pool, and you too Rich,
Cindy and Michael Carr, Turnersville, NJ

Dear Rich,
Thank you for your professionalism and dedication. As you know we purchased a house in Washington Township with a pool which you installed for the prior owners. Although you did not know me, you returned my initial phone call, provided me with your cell phone number and graciously came to my home to teach me everything I needed to know about maintaining our new pool. That was 6 years ago and my family and I continue to enjoy the pool each season. Because of your craftsmanship and professionalism, we had you install a heater, which now permits is to extend our pool enjoyment. Your personal response to all of our questions was truly refreshing, especially considering that we did not originally hire you. If we ever move we would not hesitate to have you install a pool for us.
Thank you!
Vincent and Jeanie Campo, Sewell, NJ

I am writing this to anyone who is thinking about getting an inground pool. I had Mr. DeMarco from Paradise Pools install mine last summer. I could not believe how fast Mr. DeMarco and his men were. While installing the pool and even afterwards I noticed how Mr. DeMarco was always coming over to check on things, even after the pool was installed. Being a first time pool owner I was very happy to have him stop by to check on the pool. I couldn’t have asked for anyone better to install my pool. It turned out more beautiful then I expected. If you need anything Richard DeMarco is as close as his cell phone in case you have any questions. If anyone is thinking of having a pool installed, you will not have to worry about a single thing if you go with Paradise Pools, Richard DeMarco takes care of everything. My family couldn’t have been happier.
Margaret Zippilli, Glassboro, NJ

Dear Rich,
We just wanted to let you know how pleased we are with the vinyl pool you installed for us in August of 2008. You did an amazing job in transforming our backyard into a backyard paradise. We are truly blessed to know you and we appreciate all the time, effort, and excellent service that you provided us. Thank you so much for the beautiful job that you did and for continuing to be available to assist us in properly maintaining our pool. You are one in a million!!
God Bless you and your family.
Dom and Gina Petaccio & Family, Marlton, NJ

“Paradise Pool did an absolutely fantastic job with our pool!  The attention and care shown by owner RICHARD DEMARCO was a rare experience for me in home improvement/renovation.  This year’s excessive rain amounts in April, May and June delayed our pool excavation and completion, but Mr.DeMarco was great in maintaining communication with us and keeping us updated.  I would never recommend anyone else.”
Mr.and Mrs. Steven Riccitello, Burlington Twp., NJ

Dear Rich,
We just wanted to take the time to say “Thank You” for all the care and concern you put into the building of our pool. This of course was a big decision and investment for us and of course we put it into prayer. Well it was an answer to prayer and quite a blessing to have someone like you oversee this project. We were trying to create a safe and fun place to spend with our children, family and friends. Through your personal advise and past experience you helped us to create such a place, and that is priceless. So many are amazed at the timely deliverance of such a “big” pool, but I explain that you diligently keep your word. For all that you do for others, May God bless you, and family abundantly. We will keep you all in our prayers for good health, much peace & joy.
Mr. & Mrs. Scarpa, Sewell, NJ

Dear Rich,
Sandy and I would like to take this opportunity to tell you how much we have enjoyed our new pool this summer. We also wanted to thank you for all of your hard work. We were impressed by your dedication. Although we were challenged with excessive rain, you met all of your commitments and even supplied the additional stone at your own expense. It was a real pleasure to work with you on this project and we appreciate all of your effort. As for the salt water system, we couldn’t be happier, this system is definitely low maintenance. My kids are in the pool just about every day, they love it! Once again, thanks for all of your hard work and dedication. We would gladly recommend you to family and friends, please feel free to use us as a reference anytime.
Bob & Sandy Linquist, Woodbury, NJ

Dear Rich,
I wanted to take this opportunity to let you know just how much I LOVE my pool! It truly is Paradise! I am thrilled with the level of service you provide. You are truly a committed man who stands by his word. I know you had a very stressful year in 2003 due to unending rain in the spring months, however that did not stop you from seeing to it that my pool was ready for swimming in the very early spring. I am glad we started the building process when we did so by spring we could be swimming. It worked out well! I would recommend you to anyone! Please feel free to use my pool as a sample for future customers. Honesty is hard to find today…I admire your honesty!
Linda Small, Woodbury, NJ

Dear Rich,
What a wonderful job you did last summer on the installation of our new in ground pool. The decision to install an in ground pool is a serious one and one that should be considered very carefully. There are so many details that go into that process and it is important to have someone that can guide you through the maze of decisions that have to be made. You were certainly that person for me and my family. We made our decision late in the season to install a pool because we took our time checking into pool companies from Niagara to Budds to Sylvan. I happen to come across your name by chance but I knew from the moment we met with you that you were going to give me the personal service I was looking for. From the design of the pool to the execution of the installation, you were always only a phone call away. Quite frankly, I have never known a contractor to always be available by phone the way you were. It was comforting. I want to also take this time to thank you for seeing to it that my pool was done expeditiously even when we ran into the worst weather possible, two weeks of continuous rain. It was well worth the wait. We love our new pool and are confident that the building system that you use on our pools is superior to anything else offered by other pool companies. We can’t wait till it comes time to open our pool next year and we look forward to many seasons of enjoyment. We would be happy to be used as a reference for anyone to talk to or to see our pool.
Paula Celletti-Baron, Blackwood, NJ

Dear Rich,
Ray and I wanted to let you know how pleased we are with the installation of our new pool. When we told people we were thinking of getting a pool, all we heard were nightmare stories of pool installations gone bad. Thanks to you and your crew, we had a great experience. Paradise Pools is a highly professional and adept company from start to finish. You gave us a realistic expectation of when you would start and finish, you kept in contact with us while the pool was installed and returned phone calls promptly. Everyone who came to work on the pool was courteous and knowledgeable and eager to accommodate even the smallest request (like allowing our son and his buddies to watch the “big dig”) In addition Rich, you were personally a pleasure to deal with. We feel that the advice you gave us was sound and in our best interest even if it wasn’t necessarily the most lucrative for you. The pool is beautiful and your prices were competitive with the other companies we looked at. We are very pleased and highly recommend you to anyone considering putting a pool in their yard. Feel free to use us as a reference.
Ray & Mary Kay Rossi, Somerdale, NJ

Dear Rich,
We can’t thank you enough for your hard work and dedication to ensure our pool was complete before the summer. We heard so many horror stories from people who contracted with Budd, Niagra, etc., but there is not one thing that we can think of that went wrong. Not only were you able to start earlier than expected, you and your team managed to complete our pool within a few days. (and imagine my surprise when I came home on the Friday of Memorial Day weekend to find you cleaning our pool…more than two weeks after you completed the job!!) To this day you are available to us night and day to help educate us on the equipment, cleaning, chemicals, or to answer any question we had. We are thankful for everything you have done to make this experience a good one. I would highly recommend Paradise Pool to anyone considering an in ground pool. Again, Thank You!
Jim & Billie Jo Levengood, Sicklerville, NJ

Dear Rich,
I would like to compliment you on the excellent service you provided last month. Six years after we purchased our pool from you, you were there when we needed you. In closing our pool for the winter it seems someone poled a hole in the liner. The hole was on a seam and irreparable. When I called you I hoped that you would be good to your word about helping your customers “down the road”. You immediately realized that the liner could not be repaired and ordered an exact replacement of the original, which arrived in only one week. You then arranged for Bob, who had installed the original liner, to install the replacement. Bob committed to replacing it the following weekend. He arrived as promised and had the old liner removed and new liner in in less than 5 hours!!! Both Bob and I were impressed by the quality of the walls and floor of the pool after the original liner was removed. Even though approximately 10,000 gallons of water had leaked during the winter and spring there was absolutely no sign of damage to the pool walls, base or surrounding earth. This is a compliment to your design and construction techniques. Rich, not every company would extend themselves as much as you have when there is no money to be made for the effort. Your help is proof that you honor your commitment to your customers, both present and past. If you ever need an endorsement, please call on me.
James L. Moseley, Marlton, NJ

Dear Mr. DeMarco,
Though this is: only the second season that we are using our pool since you sold and installed it for us we want to thank you once again. I realize that the installation was difficult due to the inclement weather you had to deal with but you accomplished it as you said without delay. As with any large project where there are deadlines and other sub contractors to deal with, you kept us abreast of all developments during the process. It was nice to deal with someone such as yourself that was professional, polite and courteous the entire time, as well as being prompt. When we had a question about something you were accessible without delay and keeping us at ease the entire way. Just another example of this was contacting you recently and asking you to snap a section of liner back into place for us which you also did without delay. We are extremely pleased with our pool and our family thoroughly enjoys it and a big part of that comes from the way we were treated by you. If an opportunity arises we will not hesitate to recommend you to anyone who is considering purchasing an in ground pool.
The Dolan Family, Mickleton, NJ
Vince, Celeste, Joseph & Ryan

To Whom It May Concern:
Our pool was installed June 2002 and is maintained by Rich De Marco for Paradise Pools, Our pool has been a wonderful addition to our home and I want to take this opportunity to commend Rich for a job well done. All of the staff at Paradise Pools were extremely cooperative, I must however, single out one in particular who worked exceptionally hard to make our pool experience delightful. This is Rich De Marco, who seems to have an unlimited amount of energy and holds firmly to the conviction that if it is worth doing, it is worth doing it right. It is fair to say that without his help, our pool experience would not have been nearly as successful as it was. We are very satisfied with our entire pool experience. What more is there to say! It has been a joy working with you and your fine staff. We will see you this pool season.
Charlie & Elaine Tramo, Sewell, NJ

Dear Rich,
I would like to say thanks so much for the wonderful workmanship on our beautiful pool. Everything turned out great. I must say that I think you go beyond the normal contractor. We had a lot of extras included with our pool, like a gas heater and a custom dig in our pool. You were the best contractor, being able to accommodate all the extras, including the custom liner and safety cover. I would be willing to let you use my pool as a reference for other customers. Feel free to have them call us for reference.
Mr. & Mrs. Sweeney, Magnolia, NJ

Dear Rich,
I would like to take this opportunity to thank you for the outstanding job you did with the installation of my pool. It is rare today to find a contractor that meets your expectations but when someone exceeds your expectations, everyone should know. I have referred you to several of my friends and customers and they received the same excellent service. Once again, thank you for the professional installation of my pool, and please feel free to use me for a reference at any time.
Joe Rauh, “Rauh & Johns Century 21”, Sewell, NJ 856-582-0366

Dear Rich,
I want to thank you for a job well done! As you know prior to contracting with you to build our pool my wife, Eileen was in contact with many other pool contractors. Eileen traveled from place to place always being seated in tiny little offices and force fed a script of horror tales of screwed up jobs done by competitors. The implication was, sign with us or you may be strapped with some horrible “money pit” in your back yard. She would tell them what she wanted and they would tell her “no, this is what your really want”. They didn’t listen to her and were far more interested in popping out “cookie cutter” pools than satisfying customers. You, on the other hand came out to our home at our convenience and listened to Eileen describe what she had in mind. You gave her suggestions and the “pros and cons” of different features but most importantly you listened and sincerely wanted to create her dream. You didn’t rely on horror tales of your competitors foul-ups to make a sale but rather on letters like this from satisfied customers. You and Eileen worked together to design a pool that would be an attractive integral part of our home and blend harmoniously with our yard. Every step of the way you closely supervised the work and even personally stepped into the hole to hand craft the installation to your high personal standards. You were always accessible and treated even our most superficial concerns with an urgency and attention that was astounding. Over the weeks of the installation you became a friend of the family and we honestly started to get concerned about you. You pushed yourself relentlessly following up on every detail and letting no phase be completed without being satisfied. I would like to say to anyone considering a pool that Rich Demarco and Paradise Pools have Competitive Prices, Outstanding Customer Service and Follow-up and he delivers more than he promises.
Mr. & Mrs. Giebel, Sewell, NJ

Dear Rich,
I have had a dream of owning a pool for many years. I did extensive research and knew that a pool with a liner was the best option for me. I had many friends that had pools built and knew of the issues and aggravation they had with construction. The two things that were important to me were price and service. From our first meeting, I knew that you were the right person to get the job done. You were thorough in explaining all of the options, patient with my many questions and your pricing structure was comparable with the other pool contractors. What I like best was that you assured me that you personally oversee the construction of each pool. I wanted to let you know that I have no regrets over my decision to use Paradise Pools. From the beginning, there were some challenges with the slanted grade in my backyard. You provided your expertise, asked for my decision and took it from there. Friends advised me that I would have to go to the Township for various licenses and permits. That was not the case in working with you. All of those little details were taken care of by you. In short, I told people that my job was to select the pool I wanted and write the check. That was another thing I appreciated. There were no hidden costs or surprises. You were very clear on the payment schedule and any other costs that I needed to consider as part of the construction. Your various contractors were a pleasure to have on site. I did not have an issue with them and they were considerate of my property. I know that you were there every day insuring a quality end result. Today I have exactly what I wanted! I love the pool and the quality of the construction. It is a pleasure to tell people how positive the experience was. It is also reassuring to know that my follow-up experiences have been equally as positive. I know that I can call you anytime and you are always willing to answer my questions or offer assistance. Construction can be a nightmare, but I did not worry or loose any sleep because I knew you had the situation in hand. I want to personally thank you for your hard work, patience and kindness. I would recommend Paradise pool to anyone!
Linda M. Paul, Mount Royal, NJ

Dear Rich,
Well, it’s been about six weeks since the completion of our new pool. We’ve been so busy enjoying it that I haven’t had a chance to write. This was the perfect year to have the pool built since it’s been one of the hottest years I can remember. The kids are loving it and Debbie and I are enjoying it too. Just last Friday our daughter had a sweet sixteen with her friends, and the pool was a big hit. The salt system has been performing beautifully. I can’t tell you how many friends I’ve had tell about the problems they’ve been having with their pools being cloudy or having algae problems. I had to use the super chlorinate feature for one day after a long heat spell. Other than that, there has been absolutely no problem with the system keeping the chlorine level in perfect range. I run the pump for about eight hours a day and that seems to be just right for now. As I sit by the pool, I can’t help but remember all the things you did to make sure everything was perfect. Dealing with the marl clay was a major headache. There were chunks of it all around the pool. Knowing that stuff is next to impossible to grade, you went out and got some soil to cover it at your own expense and because the water would not drain out of the hole properly, you go the stone for the bottom, again at your own expense. That;s what separates you from the rest. You are a man of your word, and when things don’t go perfectly, you do what needs to be done to make it right. I almost forgot about the liner. When we realized we had the wrong liner, you acted quickly to get the right one and there was only about a week delay because of it. That’s taking care of business Through it all, you were completely professional, always available and accessible. Thank you for making the experience as stress free as possible. We hope to see you some time in the near future.
Daniel & Deborah Peterson, Sewell, NJ

Dear Rich,
I had to send you a note to tell you how happy Danny and I are with the swimming pool that you installed for us. From beginning to end the experience was terrific. Everything that we discussed is exactly what you did. The pool was completed exactly when you said it would be. The best part of the experience was you. Whenever I picked up the phone with a question, you took the time to talk to me and answer all of my questions. I just want to say thank you for making this experience a great one. I would highly recommend you to anyone. Please feel free to use me as a reference.
Nancy & Danny Esposito, Winslow, NJ

“It was a pleasure doing business with you. I can’t thank you enough for always taking the time to return my calls and answer questions. This proves to me that you take pride in your work and care about your customers.”
Mrs. Cindy Simpson, Berlin, NJ

“Your professionalism and dedication can be matched by none. You treated Albert and myself as if we were family members, and your sincerity impressed us immensely. The end product was proof of our confidence in Paradise Pools.”
Albert & Cindy Sulla, Sewell, NJ

“Your honesty and timeliness of deadlines was much appreciated and made our installation experience a pleasure. You were always just a phone call away, even after the pool was in, and that was very reassuring to us. The entire experience, from our first contact with you, until present, has been a pleasure. Thank you again for your professionalism, knowledge and hard work.”
Joe and Darlene Yerardi, Marlton, NJ

“My wife Sharon and I are happy that we chose Paradise Pools over the other companies to build the pool we’ve always dreamed of. From the excavation to the cleaning system, that does it all, it is truly a work of art. Thank you for working with us…Feel free to bring anyone to the house to see our pool.”
Carmen & Sharon Costantino, Voorhees, NJ

“I couldn’t say enough good things about you. My pool experience couldn’t have been better. You were there for every little question or problem that I had, and I really appreciated your personal service. From start to finish, you were always there, and I know that I have a quality pool.”
Sheryl & John Erksine, Sewell, NJ

“From the moment that we met you, we felt comfortable in the planning and construction of our pool. I appreciate, that the customer service did not stop once the pool was in the ground. Any time that I have called you with a concern or question, you promptly return my calls and often make a house call, to discuss the situation in person. It has been a pleasure doing business with you, and it is a relationship that I hope continues for many years. If there is ever a time that you want someone to see one of your pools, please let us know, we love to show ours!”
Mauri Lawler & Christine Tierney, Jamison, PA

“I have been meaning to write to you for some time, to record our interaction with you since Barbara started looking at pools. Dealing with you was a pleasure. You were professional and helpful. You kept your word: if you said you would do something, you did it, whether it was in the contract or not. I have not known of any people in the home improvement business of whom the above could be said. If I can be of any help to you, in helping customers decide on going with you, please let me know.”
Ed & Barbara Berman, Yardley, PA

“We were impressed with your follow-up after the installation, many visits to be sure all was working well, and that we knew how to do maintenance. We highly recommend your company to all our friends.”
Joann & Terry Flann, Maple Shade, NJ

“We interviewed several pool installers and decided upon Paradise, based on their reputation and quality of service, including planning through installation. We have recommended Paradise Pool to several people, and would be happy to do so in the future.”
Joanne & Robert Lynch, Lower Gwynedd, PA

“We have enjoyed “4” summers with our pool, thanks to you. We appreciate you and your knowledge in helping us choose a great pool.”
Mary & John Palma, Haddon Heights, NJ

“Having had our pool for several years now, we want to take this opportunity to express how satisfied we are, with every aspect of the pool building experience, from installation to quality, to ease of care. We also wish to commend your customer service. Our phone calls are returned promptly and any questions answered professionally.”
Andrew & Jo Ann Sangataldo, Landisville, NJ

“This spring will be the fourth year with the new pool you installed. I would be very happy to recommend and encourage anyone considering a pool….PARADISE POOL…Workmanship…timing and cleanliness TOP DRAWER!!!
Ann Mazzarelli, Moorestown, NJ

“Just a brief note to thank you for your efforts with regard to the indoor pool that you installed for us. Your patience and help during the various stages of construction is much appreciated. We are very satisfied with the pool that you installed, and are convinced that it is the ideal pool for our needs.”
Don Titus & Edgar Del Campo, Franklinville, NJ

“You will always be someone we will highly recommend to anyone wanting a pool. On behalf of all of the Errichetti’s, I would like to thank you again, for the excellent job you did, and for all of your expert help and counsel.”
Rosanne Errichetti, Old Bridge, NJ

“Just a little note to thank you for a job well done. It was a pleasure to work with you, and we’re pleased with your work and attitude, Thanks again…The pool is great.”
Burt Barr, Philadelphia, PA

“Thank you for all of your hard work. We are really enjoying our beautiful pool. Thanks again for everything.
Bob & Laurie Spinner, Newfield, NJ

“Corinne and I would like to take this opportunity to thank you for the fine workmanship performed by yourself and your crew, with regard to the installation of our pool.
Scott Dandeneau, Franklin Lakes, NJ

“I can not tell you how much our family has enjoyed the pool you installed. I know there are cheaper sources, closer to where we live, but don’t mind paying extra for your personal touch and fine service.”
James & Cynthia Berger, Malvern, PA

“Your caring and no-nonsense approach to pool installation was something that impressed my wife and I, throughout the time you worked with us. We would recommend you to anyone who is interested in purchasing a pool.”
“Mr. DeMarco, again let me thank you very much for all that you did for us. You are a lifesaver, and anything we can do for you, just call us, and we would be glad to do it for you. With all our thanks again,”
Doug & Karen Peters, Clementon, NJ

“Wanted to say thank you again for all the work you did and the great job! Can’t tell you how pleased we are with the pool.”
Diane & Bob Redman, Clementon, NJ

Dear Rich:

Thanks for a great pool! Our family has enjoyed countless hours of relaxation and swimming. Also, your service is excellent. It’s great to know that you service what you sell and are always on top of what’s best for your customer. Please feel free to use me as a reference for any prospective clients. We wish you the very best.

Sincerely; Ron Manno, Sewell, NJ