Paradise Pool and Spa


Finest Vinyl Liner Pool Builder in South Jersey” as stated by customers 

THE ONLY JOB WORTH DOING IS A JOB WELL DONE!  Nobody, and I mean nobody, in South  Jersey, installs a better built-in Vinyl-Liner inground Pool anywhere near the quality of ours! Our “POLYSTEEL” wall and our 4000psi over-poured concrete foundation are far and away above all the others. Our secret plumbing techniques blows away the competition. And our equipment is the highest quality, but more expensive. But you get what you pay for.        IN THE WORDS OF BEN FRANKLIN:THE BITTERNESS OF POOR QUALITY REMAINS LONG AFTER THE SWEETNESS OF LOW PRICE IS FORGOTTEN.”  Our best-built, top-notch pool, is only possible because of my dedication to build the best vinyl-liner pool. I will only use top-of-the-line, superior materials and equipment, like our EXCLUSIVE no-rust pool-wall. We call it “POLYSTEEL“, because it has the no-rust feature of the much weaker polymer pool-wall, and the superior strength of a steel pool-wall!  I put my heart into every pool we build!  If you only want the cheapest, lowest quality materials and construction, you don’t want us!PLEASE CLICK ON THE TESTIMONIALS TAB, and READ 34 YEARS OF REVIEWS FROM CUSTOMERS.  THAT SAYS IT ALL !    Sincerely; Rich DeMarco-‘CBP’Designer/Builder; call: 609-313-0300  

We install built-in vinyl-liner inground pools only! No above-ground pools !                    

financingRich at Paradise pools is top notch. With his outstanding customer service and prompt responses, Rich is there every step of the way. His knowledge about the pool business is superior to any other business around. The process was seemless from start to finish! We wouldn’t go with any other pool guy! So glad to have met him!
Mrs. and Mr. McHale – Cape May Court House / Middle township


Rich from Paradise Pool and Spa did an excellent job on our pool. Unlike other pool companies, he installed our pool in the time frame he promised. He is very hands on and is always available to answer any questions. He makes sure you have the best quality equipment and helps you understand the maintenance of the pool. Our family is very happy with our pool and highly recommend Rich from Paradise Pool and Spa.
Nick and Cindy Sittineri – Cape May Court House

Rich…wanted to thank you for working with us on a very challenging in ground pool planning, construction and install. This all happened at the height of COVID and supplies for pool builders was very difficult to get. I had a friend with a different company have to wait several extra months due to this. Somehow…you were able to make this work with minimal delays. The pool turned out fabulous and you have expertly helped us maintain it. Thanks so much…
James & Pam Carroll – Middle Township

I had my pool installed by Rich, at Paradise Pools. Rich is extremely conscientious, shows up when he says he is going to and does what he says he’s going to do! Even after two years, Rich will answer his phone and answer any questions I might have. This is extremely unusual in Cape May County and I am so glad to have found him. Rich and his crew did a fantastic job!!
Linda Hibbs – Middle Township

Myself being a contractor, my research for a custom liner pool installer information led me to Rich DeMarco of Paradise Pools. He made it easy to install a custom sport pool on a deck. From A to Z he carefully explained the process so we could finish with the deck and install all equipment inside the pump house.
Thanks Rich!
Happy Swimmers…Jan and Len Benstead – Cape May

Dear Rich,
We are happy Joe found you on the internet, and that we didn’t go with the local pool company.
We believe God placed you in our path. We are very thankful for the great job you did. No one could have done a better job. We have a gift for you the next time we see you as a token of our appreciation.
God Bless You,
Joe and Sharon Mastracchio – Monroeville, NJ



The photos below are typical industry-wide, rusted, galvanized-steel pool-walls, that almost every pool-builder uses, except us!Be wary when some sales-person tells you their pool-walls are coated also. They are not! It’s actually just a plain galvanized wall, which rusts and corrodes. CALL NOW: My Cell: 609-313-0300, Sincerely; Rich DeMarco


Build your pool with our EXCLUSIVE POLYSTEEL Pool-Wall to eliminate the corrosion problem. The pool-wall is the most important foundation for building your pool. Our “POLYSTEEL” pool-wall will not rust or corrode like galvanized steel-pool-walls, that other Pool Builders use. Read important details about our ‘no-rust’ Pool Wall on the ‘WALL CONSTRUCTION’ or ‘POOL WALL PRIMER’ tabs above to learn more, and see more rusted pool-wall photos.   

Building IN-GROUND Vinyl-Liner Pools in Seven South Jersey Counties
since 1989:
Now in our 34th. year.

• Gloucester County

• Camden County

• Burlington County

• Atlantic County

• Cumberland County

• Salem County

• Cape May County         

Call Rich’s cell NOW  at 609-313-0300

Hire us and get a Pool Builder with the 

National Designation of ‘CBP’; “CERTIFIED BUILDING PROFESSIONAL” from APSP-“The Association of Pool and Spa Professionals” 

PET PROTECTION from DROWNINGcertified building professional

Customers say:  Finest Vinyl Pool Builder in South Jersey

National  Designated APSP-CBP: “Certified Building Professional”

Installing In-ground Pools and Vinyl liners since 1989 in: Sewell-Washington Twp., Turnersville, Sicklerville, Williamstown, Glassboro, Deptford, Blackwood, Cherry Hill, Mt.Laurel, Swedesboro, Franklinville, Mullica Hill, Linwood, Seaville/Ocean View, Egg Harbor Twp., Cape May Court House, Moorestown, Medford, Stone Harbor, Pitman, Mt. Royal, Somers Point, Vineland, Elk Twp., Wildwood Crest, Cape May, Middle Twp., Upper Twp., Mays Landing, Winslow, Hammonton, West Deptford, Mantua, Rio Grande, Pennsville, Lumberton, Southampton, Evesham Twp., Delran, Gloucester City, Atco, Waterford Twp., Avalon,  Laurel Springs, Somerdale, Pennsauken, Cinnaminson, Berlin, Voorhees, Marlton, Mickleton,  Woodbury, PennsGrove, Erma/Lower Twp., Pittsgrove Twp.,Ocean City, and more towns near you, in the Seven(7) South Jersey Counties.

Woohoo! As Good as it Gets!!!!
yelp“Vinyl liner in-ground pool”…..I finally gave in to my family’s request for an in-ground pool this summer and, now that the entire process is over, must comment on the company we used and its owner/operator, Rich DeMarco. We started by checking out all the major companies, the ones you have heard of, the biggest names, to get pricing and ask questions. After a few stops, I decided to go on-line and look at the reviews for these companies. What I found was quite disturbing. One horror story after another of poor workmanship, unprofessional conduct, failure to stand behind the products and poor quality equipment. It almost stopped our project before we got started. I then put the search terms “best pool company of South Jersey” in and up popped Paradise Pool and Spa of Avalon, NJ,, owned by Rich DeMarco. I was astounded when review after review raved about the quality of this company’s work and, more importantly, the integrity of the owner. I was not expecting what I read. Based on what I read, I did not hesitate to hire this company to install our pool at my home in Cherry Hill. I have waited until the pool was completed, approved by Cherry Hill and closed for the season before writing this as I wanted to comment on all aspects of the experience. I can now add my review to those I read on-line, with confidence. First, my heartfelt thanks to Paradise Pool and Rich Demarco and his workers for a great job from start to finish. In addition to his many years of expertise, his extensive knowledge of the products and the pool industry overall, Rich brings the intangibles of dependability and honesty that you pray for as a customer when starting a large project such as this. This man shows up when he says he will, keeps a tight schedule and keeps his word when it comes to costs. He provides his customers with his personal cell phone number from day one and he answers it when you call. Anyone who has dealt with contractors of any kind knows how valuable this is. Rich patiently answers all questions and quickly addresses all concerns along the way. He is personally on the job as it proceeds so there is no chasing after him or questioning his commitment to completing the work in a timely fashion. His hands- on involvement ensures the success of the project. He also connected us with the other contractors necessary to complete the project, from electricians, plumbers, concrete suppliers, fence installers and landscapers, all of which provided us with high quality work. The finished product turned out even better than we expected. In all, a project that appears to have been a nightmare for so many turned out to be an unexpected pleasure for us, thanks to Paradise Pool and Rich DeMarco. Thanks Rich for a wonderful job.
Clark Pease, Esq., Cherry Hill NJDear Rich’Thank you for building such a wonderful backyard for my family!I appreciate your hard-work and obvious dedication to a job-well-done. And, I appreciate your patience with all of my questions throughout the process!As you know, I was out there taking pictures and video throughout the construction process. I finally put the best photos together to document the project, and I thought you would enjoy a copy.Sincerely, James Papeika, Atco/Waterford Twp., NJ…9/19/18Dear Jim; Thankyou so much for the wonderful photo book that you sent me. I will cherish it for many years to come. Sincerely,Your friend, Rich DeMarco


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Well, six years later and you still stand by your customers!
Thank you very much for your prompt response to my issue!
You are “Old School” with your business – something that you can’t find today -something I appreciate!
Thanks Again
Angela Menaldi, Sewell NJ                                                                                           Dear Rich,Thank you for the outstanding service you provided for us from the start of our pool project.    We couldn’t be happier with our beautiful pool, and will continue to brag about you! We wish you the best of health and prosperity, and will look forward to the pool opening next year. Take Care!   Love, Tom & Lisa Jurek;  Glassboro, NJ…….2018


“Building superior in-ground vinyl-liner pools since 1989″

                Designer & CBP Builder; Rich DeMarco  Cell: 609-313-0300

Richard DeMarco, is the FIRST South Jersey pool builder to install…
SALTWATER chlorine generation, 1991:  Glassboro, NJ & Avalon, NJ
• Installed DUAL MAIN DRAINS  for safety, as far back as the year 2000; Eight years before it became U.S.Federal Law: Williamstown, NJ
• First to build the PACIFIC Mountain-Lake Pool; early 1990’s  Sicklerville, NJ
• Exclusive POLYSTEEL: Polyester-Powder-Coated Steel Pool-Wall ConstructionSewell, NJ
• First to use ECO-GLASS Superior Filtration instead of sand or DE: 2008, Turnersville, NJ
• First Installed LOUNGER-LEDGE  aka: TANNING-LEDGE on Vinyl Liner Pools: 2015 
Seaville/Ocean View, NJ, & Swedesboro, NJ; & Erma/Cape May:
as seen here in the photos below.



HIC REG. #13VH04354400…For Information About Contractors and the Contractors’ Registration Act,
Contact the New Jersey Department of Law and Public Safety, Division of Consumer Affairs at: 1-888-656-6225